Body Rules the Mind: The Core Philosophy of Korean Biohacking “Body Rules the Mind.” This is not just a strategic slogan for the Bridget June brand; it is the fundamental survival mechanism I refined while managing a 50-store franchise empire in the heart of Seoul. In the high-velocity world of brand planning, your most valuable … Read more
twice-nayeon-diet-secret-plastic-free-inner-beauty Hello, this is Bridget June, a brand planner crazy about eco-friendly living. Today, I want to start with a slightly personal confession. I have been a devoted fan, a “ONCE,” of the K-Pop group TWICE for a very long time. Whenever I feel overwhelmed or lonely while working on brand planning, I find comfort … Read more
[Introduction] In the modern food industry, “efficiency” has often become a synonym for “compromise.” As someone who has managed a coffee franchise with 50 locations and launched successful F&B brands, I’ve always looked at business through the lens of a capitalist. However, there is a point where industrial efficiency threatens our most fundamental asset: our health. … Read more